|
|
Cycling Demographics
According
to the National Association of Sporting Goods Retailers, cycling is the
second most popular recreational activity in the United States, even
without being a major TV sport.
| Sports Activity |
Participants (millions) |
Growth Since 1998 |
| 1 Exercise Walking |
80.8 |
4% |
| 2 Cycling (Road & Off Road) |
64.3 |
4% |
| 3 Swimming |
57.9 |
-1% |
| 4 Camping Vacation/Overnight) |
50.1 |
8% |
| 5 Exercising with Equipment |
45.2 |
-2% |
| 6 Fishing |
46.7 |
7% |
| 7 Bowling |
41.6 |
4% |
| 8 Billiards/Pool |
32.1 |
0% |
| 9 Basketball |
29.6 |
1% |
| 10 Golf |
27 |
-2% |
| 15 Running/Jogging |
22.4 |
-1% |
| 18 Baseball |
16.3 |
3% |
| 21 Soccer |
13.2 |
0% |
| 26 Tennis |
10.9 |
-3% |
| 27 Football (Tackle) |
8.7 |
7% |
| 30 Ice/Figure Skating |
7.7 |
-2% |
| 31 Skiing (Alpine) |
7.4 |
-4% |
| 39 Gymnastics |
5 |
na |
Racing Demographics
Cycling
demographics cover three areas of interest - racing recreation and
spectator Events. Like most professional sports, the race participation
is male dominated. Unlike most sports, cycling has a very large female
recreational and spectator base
| Licensed Racers |
| Number of licensed racers |
72,000 |
| Median Age |
34 |
| Median Household Income |
$75,000+ |
| College Graduates |
81% |
| Post Graduate |
27% |
| Male/Female |
89%/11% |
Cycling Demographics
- Bicycling is the 2nd most popular sport in the world. (1)
- Bicycling represents a $3.5 billion industry in the US alone.
- There are more cyclists in the US than skiers, golfers, & tennis players combined. (2)
- Total US cyclists: 99 million (3)
- The average cyclist is young & affluent:
- 87% are between the ages of 18 and 44
- 55% are male
- 45% are female
- 63% are professional
- High discretionary income (average household income = $55,000)
- High brand loyalty and concerned with value & quality
USA Cycling Inc. - Competitive Participants' Demographics (4)
- 1997 Total membership - 95,000+ members
- Combined membership of: USCF (United States Cycling Federation)
- NORBA (National Off-Road Bicycling Association)
- NBL (National BMX League)
- USPRO (United States Professional Racing Organization)
- 6,214 sanctioned events in 1997
- 58% are between the ages of 18 and 44
- CNN Factoid, 21 Nov. 1997
- National Sporting Goods Association Report Nov. 1997, http://www.nsga.org
- Bicycle Market Research
- 1997 Year End Repeat Board of Directors Meeting, USA Cycling Inc.
|
|
|
